Strategic Digital Marketing Lead
1 week ago
We are seeking a Strategic Digital Marketing Lead to join our team at Homeal, responsible for driving overall paid strategy and ensuring good traffic from ads to websites, apps, and webpages.
Job Overview:
The successful candidate will get to do more than just create internet-based ads. They will be responsible for delivering PPC campaigns to the most relevant and effective networks based on analysis, monitoring, review, and active decision-making.
Key Responsibilities:
- Develop and execute cutting-edge digital campaigns from conception to launch
- Assess and understand business objectives, translating those goals into a PPC strategy and action plan
- Monitor and report on key performance indicators and present progress to stakeholders and senior management
- Undertake smart buying decisions to ensure maximum effect for a given online budget spend
- Collaborate with strategy team and creative team to ensure joint strategic marketing objectives align with paid ad activity
- Work with IT and web development teams to ensure the capability to deliver, capture, and ensure the success of aspects like landing pages, tracking codes, and integration of analytics
Requirements:
- In-depth understanding of Google Ads, Meta ads, and Google Analytics
- Experience running ads for B2C or D2C brands
- Ability to use Google sheets to analyze and present ad results with insights
What We Offer:
The estimated salary for this role is $85,000 per year, making it an attractive opportunity for individuals looking to advance their careers in digital marketing.
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