Digital Marketing Specialist
1 month ago
About Swiggy
Swiggy is a leading on-demand delivery platform in India, leveraging technology to deliver unparalleled convenience to customers. With over 5,000 employees and a presence in 500+ cities, we offer a fast, seamless, and reliable delivery experience.
We started as a hyperlocal food delivery service in 2014 and have since evolved into a leading on-demand convenience platform. Our capabilities result in lightning-fast delivery for customers and a productive experience for our employees.
This role will be part of the Growth Marketing vertical at Swiggy. The Growth team cuts across all existing and upcoming Swiggy verticals, focusing on traffic, acquisition, and reactivation of users to the platform.
Job Responsibilities:
- Develop comprehensive Google Ads strategies that align with business objectives and target audience profiles.
- Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies.
- Configure various campaign types, including Search, Display, Video, Shopping, and Remarketing, with a focus on advanced settings and segmentation.
We are seeking a highly skilled Digital Marketing Specialist with expertise in Google Ads, Meta Ads, and programmatic marketing channels. The ideal candidate should have 2+ years of experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role.
The estimated salary for this position is ₹12-15 lakhs per annum, depending on location and qualifications. We offer a competitive compensation package, including benefits and opportunities for career growth.
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