Digital Marketing Specialist
10 hours ago
Job Title: Digital Marketing Specialist
TalentBob is seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team in Bengaluru.
Salary: Rs. 20K per month
Job Description:
We are looking for a talented individual to assist in planning, executing, and optimizing performance marketing campaigns on Meta (Facebook & Instagram), X (Twitter) and Reddit. As a Digital Marketing Specialist, you will be responsible for creating ad creatives, including copy, visuals, and formats, aligned with campaign objectives. You will also conduct A/B testing on ads, targeting, and landing pages to improve click-through rates (CTR) and conversion rates.
Main Responsibilities:
- Assist in planning, executing, and optimizing performance marketing campaigns
- Create ad creatives, including copy, visuals, and formats
- Conduct A/B testing on ads, targeting, and landing pages
- Analyze campaign performance and provide regular reports with actionable insights for improvement
Qualifications:
- At least 3+ months of experience in Performance Marketing
- Strong analytical skills with familiarity in using analytics tools such as Google Analytics, Facebook Business Manager and Mixpanel
- Basic understanding of performance marketing metrics (CTR, CPC, CPA, ROAS)
- Excellent written and verbal communication skills
- Creative mindset with a keen eye for detail and design
Benefits:
- Mentorship and training from experienced founders
- Exposure to a fast-paced startup environment
- Networking opportunities and potential for a full-time role based on performance
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