Digital Marketing Specialist

10 hours ago


Bengaluru, Karnataka, India TalentBob Full time

Job Title: Digital Marketing Specialist

TalentBob is seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team in Bengaluru.

Salary: Rs. 20K per month

Job Description:

We are looking for a talented individual to assist in planning, executing, and optimizing performance marketing campaigns on Meta (Facebook & Instagram), X (Twitter) and Reddit. As a Digital Marketing Specialist, you will be responsible for creating ad creatives, including copy, visuals, and formats, aligned with campaign objectives. You will also conduct A/B testing on ads, targeting, and landing pages to improve click-through rates (CTR) and conversion rates.

Main Responsibilities:

  • Assist in planning, executing, and optimizing performance marketing campaigns
  • Create ad creatives, including copy, visuals, and formats
  • Conduct A/B testing on ads, targeting, and landing pages
  • Analyze campaign performance and provide regular reports with actionable insights for improvement

Qualifications:

  • At least 3+ months of experience in Performance Marketing
  • Strong analytical skills with familiarity in using analytics tools such as Google Analytics, Facebook Business Manager and Mixpanel
  • Basic understanding of performance marketing metrics (CTR, CPC, CPA, ROAS)
  • Excellent written and verbal communication skills
  • Creative mindset with a keen eye for detail and design

Benefits:

  • Mentorship and training from experienced founders
  • Exposure to a fast-paced startup environment
  • Networking opportunities and potential for a full-time role based on performance


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