App Marketing Strategist

4 weeks ago


Bengaluru, Karnataka, India PhonePe Full time
About PhonePe Group

PhonePe is a leading digital payments company in India, with over 500 million registered users and 37 million merchants covering over 99% of the country's postal codes. Building on its success in digital payments, PhonePe has expanded into financial services, including insurance, mutual funds, stock broking, and lending. The company also operates Pincode, a hyperlocal shopping platform, and Indus App Store, India's first localized app store.

Job Description

We are seeking a highly skilled Product Marketing Manager to join our team at Indus App Store. In this role, you will play a critical part in driving user engagement and brand awareness for our platform.

Main Responsibilities:
  • Craft compelling user and developer content, collaborating with the Indus CRM team to develop engaging push notifications and email campaigns.
  • Elevate Indus curation efforts by creating captivating product descriptions and brand copy that highlight key features and benefits of curated apps.
  • Champion new feature awareness by working closely with the Indus Product and PR teams to develop compelling communication strategies.
  • Stay ahead of the curve by remaining up-to-date on mobile marketing trends, user behavior patterns, and best practices in mobile app distribution.
Qualifications:
  • Minimum 3-5 years of experience in product marketing, mobile marketing, or a related field.
  • Proven track record of developing engaging content and marketing campaigns that drive user engagement and brand growth.
  • Strong understanding of user acquisition, retention, and growth strategies within the mobile app ecosystem.
  • Excellent writing and editing skills with the ability to adapt tone and style for various audiences.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable marketing strategies.
Benefits

We offer a range of benefits to our employees, including:

  • Insurance benefits: medical insurance, critical illness insurance, accidental insurance, and life insurance.
  • Wellness program: employee assistance program, onsite medical center, emergency support system.
  • Parental support: maternity benefit, paternity benefit program, adoption assistance program, day-care support program.
  • Relocation benefits, transfer support policy, travel policy.
  • Employee PF contribution, flexible PF contribution, gratuity, NPS, leave encashment.
  • Higher education assistance, car lease, salary advance policy.

We estimate the annual salary for this position to be ₹1,200,000 - ₹1,800,000 (approximately $15,000 - $23,000 USD) based on industry standards and location.



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