Performance Marketing Strategist

1 week ago


Bengaluru, Karnataka, India PlayShifu Full time
Job Title: Performance Marketing Strategist

**About Us:**
PlayShifu is a leading brand in the market, and we're looking for a skilled Performance Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for driving our performance marketing strategy across multiple channels.

**Salary:** $120,000 - $150,000 per year, depending on experience. Our team members are valued and rewarded with competitive salaries, comprehensive benefits, and opportunities for growth.

**Job Description:**

We're seeking a seasoned Performance Marketing Strategist to lead our paid media campaigns, focusing on ROI and RoAS across Meta, Google, and other key channels. Your expertise in managing and optimizing campaigns will help drive down CPA and maximize conversions.

As a key player in our marketing team, you'll craft and execute a robust SEO strategy, covering on-page and technical SEO, with a focus on keyword research, meta-tagging, structured data, and page performance optimization tailored to our Next.js tech stack.

You'll ensure SEO best practices are embedded in our Next.js and Node.js framework, focusing on server-side rendering, dynamic content, and URL optimization for improved search performance.

In addition, you'll oversee pixel integration, event tracking, and conversion API setups on Meta and Google to ensure accurate data capture, attribution, and flow, leveraging knowledge of Next.js and Node.js backend requirements.



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