Marketing Performance Strategist

4 days ago


Bengaluru, Karnataka, India sugar Full time

At Sugarfit, we're on a mission to transform how people manage their health. As our Marketing Performance Strategist, you'll play a pivotal role in driving our growth and success.

About Us

Sugarfit is a collective of passionate pioneers founded in 2021. Our singular vision is to tackle diabetes through evidence-based approaches and personalized metabolic care. We're architects of holistic wellness, focusing on sustainably getting blood sugar levels under normal range (HbA1c below 6.5%) and helping individuals maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications.

Fueled by $11 million in Series A funding from renowned investors like Cure.fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're pushing the boundaries of what's possible. Our bold ambition demands a bold approach, and that's where you come in.

Job Description

We're looking for a skilled Marketing Performance Strategist to own end-to-end performance marketing, from strategic planning to hands-on execution. You'll measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations. Conduct market and competitive research to identify opportunities and enhance campaign effectiveness.

You'll build creatives that enhance performance metrics and execute multiple experiments as planned. Foster a culture of experimentation, plan, execute, measure, and optimize campaigns based on data-driven insights. Demonstrate strong analytical abilities to optimize both marketing campaigns and overall product user experience.

Develop and manage long-term marketing budget projections, ensuring effective resource allocation for strategic growth. Experience managing scale with 1CR INR+ monthly spends is a plus. Strategizing organic growth for products, including SEO, ASO, Referrals, and content marketing, would be an asset.

Requirements
  • Minimum 2-4 years of experience in Performance Marketing.
  • Hands-on experience with Meta marketing and Google, and Twitter.
  • Hands-on experience with analytics tools such as Google Analytics, and Appsflyer.
  • Proven experience in designing and executing A/B experiments to test and refine marketing strategies.
Salary: ₹30-40 Lacs per annum

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