Digital SEO Strategist for Performance Marketing
1 week ago
The Digital SEO Strategist is responsible for developing and executing strategies to improve search engine rankings, drive website traffic, and manage pay-per-click (PPC) campaigns to optimize performance and ROI.
Key Responsibilities:- SEO Strategy and Execution:
- Conduct keyword research and identify content opportunities that align with our business goals.
- Optimize website content, meta tags, and technical SEO aspects to improve user experience and search engine crawlability.
- Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, and Search Console to inform data-driven decisions.
- Develop and execute link-building strategies that enhance our online presence and authority.
- Stay up-to-date on the latest search engine algorithms and trends to adapt our SEO strategies accordingly.
- Performance Tracking and Reporting:
- Analyze website traffic trends and provide actionable insights to optimize content and improve user engagement.
- Prepare and present regular reports on SEO campaign performance to stakeholders.
- Track conversion rates and suggest improvements to landing pages and user experience to enhance overall performance.
- Collaboration:
- Work closely with cross-functional teams including content creators, web developers, and the marketing team to implement SEO strategies that align with business objectives.
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