Digital SEO Strategist for Performance Marketing

1 week ago


Bengaluru, Karnataka, India HikeOn Technologies Private Limited Full time
Role Overview

The Digital SEO Strategist is responsible for developing and executing strategies to improve search engine rankings, drive website traffic, and manage pay-per-click (PPC) campaigns to optimize performance and ROI.

Key Responsibilities:
  • SEO Strategy and Execution:
    • Conduct keyword research and identify content opportunities that align with our business goals.
    • Optimize website content, meta tags, and technical SEO aspects to improve user experience and search engine crawlability.
    • Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, and Search Console to inform data-driven decisions.
    • Develop and execute link-building strategies that enhance our online presence and authority.
    • Stay up-to-date on the latest search engine algorithms and trends to adapt our SEO strategies accordingly.
  • Performance Tracking and Reporting:
    • Analyze website traffic trends and provide actionable insights to optimize content and improve user engagement.
    • Prepare and present regular reports on SEO campaign performance to stakeholders.
    • Track conversion rates and suggest improvements to landing pages and user experience to enhance overall performance.
  • Collaboration:
    • Work closely with cross-functional teams including content creators, web developers, and the marketing team to implement SEO strategies that align with business objectives.


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