Digital Performance Marketing Strategist

3 weeks ago


Bengaluru, Karnataka, India Plivo Full time

We are seeking a seasoned Digital Performance Marketing Strategist to join our team at Plivo, a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.

About the Role:

This is a key position within our marketing organization, responsible for developing and executing performance marketing strategies tailored to drive user acquisition, engagement, and retention. The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in leveraging platforms such as Ads, Google Ads, and other ABM tools.

The successful candidate will oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments. They will also manage and allocate budgets effectively across various marketing channels to maximize ROI.

Collaboration with the sales and product teams is essential to align marketing efforts with business goals. Strong analytical skills with knowledge in GA4 and Lookerstudio are required to analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness.

The salary for this role is estimated to be around $120,000 - $180,000 per annum, depending on location and experience. Industry-leading compensation and benefits, including excellent healthcare coverage, make this an attractive opportunity for talented individuals.

Requirements:
  • Bachelor's degree
  • Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry.
  • 3+ years of hands-on experience managing marketing initiatives targeting the US market.
  • Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years.
  • Expertise in Ads, Google Ads, and proficiency in other ABM tools.
  • Strong analytical skills with knowledge in GA4 and Lookerstudio.
  • Understanding SEO best practices is a plus.


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