Content Strategist for Mobile App Ecosystem

6 days ago


Bengaluru, Karnataka, India PhonePe Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at Indus Appstore, a leading mobile app discovery platform in India.

Key Responsibilities:
  • Develop and implement a comprehensive curation strategy for the Indus Appstore, ensuring a diverse and engaging selection of apps for our users.
  • Conduct in-depth research to identify trending apps, promising newcomers, and established players across various categories.
  • Develop and manage a network of app developers to foster strong relationships and secure early access to new and upcoming apps.
  • Overview CRM Operations & Strategy - this includes managing user relationships within the appstore via notifications/offers etc and running developer engagement campaigns.
Qualifications:
  • Minimum 7-10+ years of experience in mobile app curation, content management, or a related field.
  • Proven track record of curating high-quality content that resonates with target audiences.
  • Strong understanding of the mobile app industry, current market trends, and user behavior patterns.
  • Excellent writing and editing skills with the ability to craft clear, concise, and engaging content.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable curation and growth strategies.
  • Proven ability to manage and develop relationships with external partners.
What We Offer:
  • A competitive salary range: ₹40 lakhs - ₹60 lakhs per annum.
  • A dynamic work environment with opportunities for growth and development.
  • A team of experienced professionals passionate about mobile apps and innovation.


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