Marketing Strategist for SMB Acquisitions

4 days ago


Bengaluru, Karnataka, India Printo Full time
About Printo

Printo is a leading player in the printing, gifting, and merchandising industry, with over 30 stores across major cities and a strong online presence.

Role Overview

We are seeking an experienced Growth Marketing Manager to drive acquisitions, engagement, and retention of SMB businesses for Printo.

Key Responsibilities
  • Develop and execute strategies for SMB user acquisition, retention, and engagement across offline and online channels.
  • Optimize Customer Acquisition Cost (CAC) and improve lead-to-conversion metrics by driving changes on ground at the stores and center.
  • Build scalable performance marketing channels, including search, social media, telemarketing, and email/whatsapp outreach.
Marketing Automation & Data Analytics
  • Implement and optimize lifecycle marketing workflows to maximize customer Lifetime Value (LTV).
  • Leverage analytics to track performance, run A/B tests, and make data-driven decisions.
Partnerships
  • Collaborate with B2B partners to expand reach.
Key Skills and Qualifications
  • Experience: 3-6 years in Marketing/Sales Operations with 2+ years in growth marketing and an MBA preferred. We are specifically looking for candidates who have some past experience of driving sales/marketing operations and activations on the ground.
  • Technical Skills: Experience with customer engagement platforms like MoEngage or Clevertap and analytics tools like Zoho, Leadsquared.
  • Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies.
  • Leadership: Self-starter with ownership mentality and strong problem-solving skills.
  • Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high-growth environment.
Salary

The estimated salary for this role is ₹12-18 lakhs per annum, depending on experience.



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