Product Marketing Manager for India Market Expansion
2 days ago
We are seeking a skilled Product Marketing Manager to lead our go-to-market initiatives in support of new Echo product launches and category expansion initiatives in India. As a key member of our team, you will be responsible for developing business cases, reviewing investment plans with Amazon Devices leadership, and architecting launch strategies for new Echo products.
Key Responsibilities
• Develop go-to-market/product marketing strategy for new Echo products in India, evaluating product concepts and working closely with cross-functional teams to deliver seamless product launches
• Act as customer and product evangelist internally and externally with all associated teams, communicating results to stakeholders and driving improvements using data and metrics
• Measure and analyze existing products for opportunities to innovate and improve, providing additional benefits to customers and working closely with the product development team to define Indian customer product needs
• Co-own full-year usage and engagement targets with the Alexa team, tracking progress and action planning to achieve goals in weekly, monthly, and quarterly business reviews held with Amazon Devices leadership
About Us
We bring Echo, Fire TV, and Kindle devices to simplify customers' lives. Our team is passionate about delivering innovative experiences for customers in India, and we're excited to grow our presence in this market. With 7+ years of professional marketing experience and expertise in consumer software or hardware product launches, you will be a valuable asset to our team.
Requirements
We're looking for someone with:
• Experience leading go-to-market for consumer software or hardware product launches
• Strong analytical skills, including Excel or Tableau proficiency and experience using data to drive improvements
• Excellent communication and stakeholder management skills, with the ability to communicate results to senior leaders
• Self-motivation and comfort working in a fast-paced environment with minimal supervision
What We Offer
This role offers a competitive salary of $120,000 - $150,000 per year, based on location and experience.
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