Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Bidso India Private Ltd Full time

Company Overview:
Bidso is a tech-enabled contract manufacturing platform for toys, catering to the B2B market. As a Marketing Generalist, you will play a crucial role in shaping and executing our marketing strategy, driving exceptional results in a fast-paced environment.

Key Responsibilities:
- Outbound Lead Generation: Develop and execute campaigns across multiple channels (Whatsapp, LinkedIn, other social media platforms, email, trade fairs) to generate high-quality leads for the demand team.
- Inbound Lead Generation: Create and implement content, SEO, and digital marketing strategies to drive inbound inquiries. Ensure all stakeholders are informed about brand development and expansion.
- Customer Lifecycle Management: Build a system/process that accompanies customers through their entire lifecycle. Focus on delivering an exceptional experience and assist the Demand/Sales team in improving conversion rates and repeat business. Collaborate with cross-functional teams to drive sales growth and customer satisfaction.
- Platform Marketing / Branding: Establish and maintain a strong brand presence for Bidso among relevant stakeholders.

Salary: The estimated annual salary for this position ranges from ₹8,00,000 to ₹12,00,000 depending on qualifications and experience.

Requirements:
- Minimum 2 years of experience in marketing or related field
- Strong understanding of digital marketing principles and techniques
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively as part of a team
- Proficiency in using various marketing tools and software

About Us:
Bidso India Private Ltd is a technology-driven company revolutionizing the contract manufacturing industry. We are committed to providing innovative solutions and exceptional customer service. If you're passionate about marketing and eager to grow with a dynamic company, we encourage you to apply.



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