Head of Marketing Automation and Retention
4 weeks ago
Role Summary:
- Develop and implement a customer retention strategy that drives long-term growth and customer loyalty.
- Design, implement, and oversee marketing automation workflows to streamline lead nurturing and conversion processes.
- Collaborate with cross-functional teams to identify opportunities for automation, process improvements, and cost reduction.
- Build and maintain a strong data management and analysis function to inform marketing strategies and optimize campaign performance.
- Partner with content creators to develop relevant and engaging content for nurturing campaigns and ensure alignment with brand guidelines.
- Train and mentor the marketing team on automation best practices and ensure successful delivery of campaigns across channels.
Key Qualifications:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing automation, lead nurturing, and retention marketing in a B2C technology environment.
- Proficiency in setting up and managing automated campaigns across channels (email, WhatsApp, SMS) and experience with tools like HubSpot.
- Hands-on experience with web tracking tools such as Google Analytics and Mixpanel.
- Strong analytical skills to translate complex data into actionable insights.
- Proven ability to pivot quickly in high-growth settings and make data-driven decisions under tight deadlines.
- Strategic mindset with a focus on long-term customer acquisition and retention.
- Excellent communication, project management, and multitasking skills.
About Livspace:
Livspace is a leading home interiors and furniture company that provides end-to-end solutions for customers. We are seeking a highly skilled and experienced marketing professional to join our team as a Head - Marketing Automation & Retention Marketing.
What We Offer:
- A dynamic and fast-paced work environment with opportunities for growth and development.
- A competitive salary and benefits package.
- The chance to work with a talented team of professionals who are passionate about marketing and customer experience.
- Access to the latest marketing tools and technologies.
- Professional development opportunities to enhance your skills and knowledge.
How to Apply:
If you are a highly motivated and results-driven marketing professional with a passion for automation and customer retention, please submit your application with a cover letter and resume.
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