Retention Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India Lovelocal Full time

About Lovelocal:

Lovelocal is a pioneering e-commerce platform that's transforming the way India shops for daily essentials. By empowering local retailers, we're revolutionizing the way consumers experience hyper-local shopping. Our focus on freshness categories, including fruits & vegetables, meats & fish, dairy, and grocery, ensures that customers receive trusted local quality at quick commerce speeds, all at zero delivery fees.

We're committed to leveraging technology, such as video-based shopping and AI, to bring the best of local shopping online, while creating new opportunities for local retailers.

As a key player in the retail landscape, Lovelocal has recently secured a significant $18m Pre-Series B investment, solidifying our position as a leader in the industry.

As a Retention Marketing Specialist, you'll play a pivotal role in shaping our user retention strategy, working closely with external and internal stakeholders to drive campaign execution and meet retention goals.

Key Responsibilities:

  1. Deep-dive into products & features created by the team at Lovelocal and develop go-to-market strategies to launch these.
  2. Work with product, social, media & performance marketing teams to build cohesive communication and achieve targets quarter on quarter.
  3. Scale up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns.
  4. Lower digital CPO/CPU by improving AOF and Super user count.
  5. Program manage campaign burns and discounting strategies for target cohorts.
  6. Attribute modelling through event integration with Appsflyer and Clevertap.
  7. Deliver an increase in retention with a reduction in CRC via cohort modeling and personalization.
  8. Drive habit formation amongst users through merchandising and CRM channels (SMS, emailer, notifications).
  9. Marketing automation using our own digital tools and CleverTap for an increase in monthly order frequency.
  10. Owning interventions during customer lifecycle such as installation, onboarding, activation, retention, and loyalty.
  11. Conceptualize marketing campaigns propositions leading to growth in transactions and revenue.

Requirements and Skills:

  • 7+ years of experience working on Retention marketing or CRM campaigns for consumer products.
  • Must have experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis.
  • Data-oriented, with a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs.
  • Comfortable with ambiguity and have the skill to transform broad ideas into action plans.
  • Empathy towards users and colleagues, creative, and excited by ideating & building.


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