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Head - Marketing Automation and Retention Marketing Specialist
1 month ago
Livspace is Asia's largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.
Our Story
Founded in 2015, Livspace has grown to become the largest employer of interior designers in the country. We currently serve Singapore, Malaysia, Saudi Arabia, and 30 metro and non-metro areas in India, including Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, and Vijayawada.
Our Mission
At Livspace, we're passionate about making home renovation easy, efficient, and enjoyable for our customers. We're committed to delivering exceptional customer experiences through our cutting-edge technology and seamless customer service.
About the Role
We're seeking a highly skilled Marketing Automation Manager to join our team. As a Marketing Automation Manager, you will be responsible for setting the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision, and implementing and optimizing email marketing, WA campaigns, and calling campaigns to nurture leads through the marketing/sales funnel.
Responsibilities
* Set the short and long-term vision for every stage of the customer lifecycle
* Develop a strategy and roadmap to deliver the vision
* Develop and manage marketing automation workflows using platforms like HubSpot, etc.
* Implement and optimize email marketing, WA campaigns, and calling campaigns to nurture leads through the marketing/sales funnel
* Monitor and analyze the performance of automation campaigns to ensure maximum ROI
* Maintain and segment the marketing database for targeted campaigns
* Track and report on key metrics such as open rates, click-through rates, conversion rates, booking rates, and cost metrics as well
* Utilize analytics to make data-driven decisions and optimize marketing strategies
* Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience
* Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation & communication to reduce costs, increase sales, and improve efficiencies
* Train and upskill the marketing team, develop governance, and use best practice methods to ensure successful delivery of Whatsapp & Email marketing campaigns
* Work with content creators to produce engaging and relevant content for lead nurturing campaigns
* Ensure all content is aligned with brand guidelines and messaging
Qualification
* Bachelor's degree in Marketing, Business, or a related field
* 5+ years of experience in marketing automation and lead nurturing for a lead-based business
* Experience in marketing automation, retention marketing, or a wider digital marketing role for a high growth B2C Technology business
* Experience in setting up automated campaigns in popular Marketing Automation tools connecting various communication channels like email, whatsapp, sms
* Experience in implementing web tracking technologies (Google Analytics, Mixpanel, etc)
* Expertise in translating complex data into actionable insights for stakeholders
* Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment
* Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals
* Comfortable with working to tight deadlines and strong attention to detail
* Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects
