Digital Marketing Automation Specialist

1 day ago


Bengaluru, Karnataka, India Assembly Global Full time

Unlock Your Career Potential at Assembly Global

We are on a mission to revolutionize the marketing landscape with cutting-edge technology and data-driven strategies. As a Digital Marketing Automation Specialist, you will play a crucial role in driving business growth by developing and implementing retention marketing strategies using CRM platforms.

About the Role

This exciting opportunity is based in our Bangalore office and will focus on the MENA region with a primary emphasis on the GCC market. You will work closely with clients to achieve mutually set business objectives, leveraging your expertise in CRM platforms to optimize promotional campaigns and automated journeys.

Key Responsibilities
  • Develop and implement retention marketing strategies using CRM platforms to drive business results
  • Optimize promotional campaigns and automated journeys for maximum impact
  • Analyze data related to CRM campaigns and provide actionable insights for future improvements
  • Collaborate with the content team to develop high-quality content briefs and creative assets
  • Lead experimentation culture and perform A/B testing to optimize client campaigns
  • Work with the engineering team to implement, maintain, or upgrade CRM features and requirements
  • Stay up-to-date on competitor campaigns and advise clients on future tactics
  • Manage and safeguard client resources, ensuring utmost trust and compliance

Requirements

To succeed in this role, you will need:

  • 2-3 years of experience in a CRM role, with a proven track record of developing and implementing retention/loyalty/CRM strategies
  • Proficiency in marketing automation platforms such as Salesforce, Braze, MoEngage, CleverTap, and Insider
  • Strong understanding of marketing automation strategies, workflows, and best practices
  • Experience in data analysis and segmentation to drive targeted and personalized campaigns
  • Excellent communication skills to coordinate with cross-functional teams and stakeholders
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Knowledge of HTML and CSS for email template customization and landing page optimization
  • Experience with complementary tools such as Google Analytics, Adjust, Gameball, Mixpanel, branch, and MMPs
  • Strong Excel and PowerPoint skills to interpret data insights and present back to the business/clients

Salary Range

We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on your level of experience and qualifications.



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