Digital Marketing Specialist

2 days ago


Bengaluru, Karnataka, India Rotimatic Full time

Company Overview:

Rotimatic is a pioneering company that has revolutionized the kitchen robotics segment with its world-first fully automated, IoT and AI-enabled kitchen robot. The company has already touched the lives of 100,000+ happy families around the world, reversing unhealthy eating habits one roti at a time.

Salary: ₹1-2 Cr per annum (estimated)

Job Description:

We are seeking an experienced Digital Marketing Specialist to join our team in Bangalore, India. As a key member of our marketing department, you will be responsible for driving customer acquisition, engagement, and retention through data-driven marketing campaigns.

Key Responsibilities:

  • Design and execute multi-channel marketing strategies to amplify brand visibility and optimize conversion rates
  • Analyze data to identify trends and opportunities, refine strategies, and contribute to Rotimatic's mission of revolutionizing kitchen automation globally
  • Collaborate with cross-functional teams to develop and implement data-driven marketing campaigns
  • Manage and optimize paid social media campaigns across Facebook, Quora, Reddit, and LinkedIn
  • Build and track conversion funnels using internal dashboards and third-party tools

Required Skills and Qualifications:

  • Minimum 3+ years of experience in digital marketing, preferably in consumer-based or D2C companies
  • Certification on the Google Advertiser Ecosystem (Analytics, Adwords, Display)
  • High analytical skills, hands-on experience, and ability to lead from the front
  • Strong communication and teamwork skills
  • Detail-oriented and result-driven

Benefits:

  • Pioneering a cutting-edge product with global reach
  • D2C insights and faster feedback loops
  • Data-driven campaigns and scalable outcomes
  • Opportunity to collaborate with visionaries and influence the company's trajectory

Interview Process:

  • HR round
  • Psychometric test
  • Technical round
  • Round with Co-founder
  • F2F round
  • HR offer discussion stage


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