Digital Marketing Specialist
2 days ago
Company Overview:
Rotimatic is a pioneering company that has revolutionized the kitchen robotics segment with its world-first fully automated, IoT and AI-enabled kitchen robot. The company has already touched the lives of 100,000+ happy families around the world, reversing unhealthy eating habits one roti at a time.
Salary: ₹1-2 Cr per annum (estimated)
Job Description:
We are seeking an experienced Digital Marketing Specialist to join our team in Bangalore, India. As a key member of our marketing department, you will be responsible for driving customer acquisition, engagement, and retention through data-driven marketing campaigns.
Key Responsibilities:
- Design and execute multi-channel marketing strategies to amplify brand visibility and optimize conversion rates
- Analyze data to identify trends and opportunities, refine strategies, and contribute to Rotimatic's mission of revolutionizing kitchen automation globally
- Collaborate with cross-functional teams to develop and implement data-driven marketing campaigns
- Manage and optimize paid social media campaigns across Facebook, Quora, Reddit, and LinkedIn
- Build and track conversion funnels using internal dashboards and third-party tools
Required Skills and Qualifications:
- Minimum 3+ years of experience in digital marketing, preferably in consumer-based or D2C companies
- Certification on the Google Advertiser Ecosystem (Analytics, Adwords, Display)
- High analytical skills, hands-on experience, and ability to lead from the front
- Strong communication and teamwork skills
- Detail-oriented and result-driven
Benefits:
- Pioneering a cutting-edge product with global reach
- D2C insights and faster feedback loops
- Data-driven campaigns and scalable outcomes
- Opportunity to collaborate with visionaries and influence the company's trajectory
Interview Process:
- HR round
- Psychometric test
- Technical round
- Round with Co-founder
- F2F round
- HR offer discussion stage
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