Head - Digital Marketing and Customer Retention Specialist
1 day ago
About Livspace
Livspace is a leading home interiors and renovation platform in Asia. With its proprietary technology, the company provides a one-stop solution for homeowners, from design to managed last mile fulfillment for all rooms in a home.
The platform has revolutionized the fragmented industry by bringing together designers, brands, manufacturers, and contractors, enabling an e-commerce-like trusted and predictable experience for homeowners.
Livspace boasts of a community of 50,000+ satisfied customers and over 2,000 interior designers. The company is already the largest employer of interior designers in the country and currently serves Singapore, Malaysia, Saudi Arabia, and 30 metro and non-metro areas in India.
With phenomenal growth since its launch, Livspace has delivered over 125,000 rooms and sold over 7.5 million SKUs through its platform. The company has raised around USD 450 million in capital from top global investors, including KKR, Ingka Group Investments, TPG Growth, and Goldman Sachs.
Job Summary
We are seeking a highly skilled Head - Digital Marketing and Customer Retention Specialist who will own our marketing technology stack and work closely with marketing, sales, product, and data teams to plan and deliver ideas that drive customer acquisition, solution adoption, and customer retention.
This role requires a strong understanding of best practices in marketing automation tools and communication channels, as well as expertise in translating complex data into actionable insights for stakeholders. The ideal candidate will have experience in setting up automated campaigns in popular marketing automation tools, connecting various communication channels like email, WhatsApp, and SMS.
Key Responsibilities
- Conversion & Retention Strategy
- Developing a strategy and roadmap to deliver the vision for every stage of the customer lifecycle.
- Marketing Automation
- Implementing and optimizing email marketing, WhatsApp campaigns, and calling campaigns to nurture leads through the marketing/sales funnel.
- Monitoring and analyzing the performance of automation campaigns to ensure maximum ROI.
- Data Management & Analysis
- Maintaining and segmenting the marketing database for targeted campaigns.
- Tracking and reporting on key metrics such as open rates, click-through rates, conversion rates, booking rates, and cost metrics.
- Journey Optimisation
- Working with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing automation and lead nurturing for a lead-based business.
- Experience in marketing automation, retention marketing, or a wider digital marketing role for a high-growth B2C Technology business.
- Expertise in implementing web tracking technologies (Google Analytics, Mixpanel, etc.).
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
- Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
Salary Range: USD 80,000 - USD 110,000 per annum
About Livspace
Livspace is a leading home interiors and renovation platform in Asia, providing a one-stop solution for homeowners, from design to managed last mile fulfillment for all rooms in a home.
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