Business Development and Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India Talent Corner HR Services Pvt Ltd Full time

About the Role


Talent Corner HR Services Pvt Ltd is seeking a skilled CRM Specialist to join our team and drive customer retention and engagement initiatives.


Key Responsibilities



  • Develop a retention marketing calendar aligned with the overall marketing strategy, working with cross-functional teams.
  • Analyze customer journeys and refine the channel contact strategy to enhance engagement and revenue.
  • Design and implement push, email, WA/SMS, and other channels to optimize customer interaction.
  • Own and manage retention tools and solutions, including MoEngage, Clevertap, and Google Analytics.
  • Oversee campaign execution, from briefing to deployment, ensuring high-quality results.
  • Implement best practices and technology standards, ensuring compliance with brand guidelines and regulations.
  • Provide analytics reporting and insights, driving data-driven decision-making.
  • Collaborate with stakeholders to drive high-performance results.

Requirements



  • 2-4 years of experience in creating successful direct-to-consumer and e-commerce campaigns.
  • Strong analytical skills and experience with analytics tools like GA, Branch, and retention tools like MoEngage and Clevertap.
  • Excellent communication and problem-solving skills, with a strong work ethic.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Basic knowledge of HTML and CSS.

Interested candidates can send their resumes to anita.kulkarni@talentcorner.in.



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