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Marketing Automation Strategist

1 month ago

Bengaluru, Karnataka, India Miles Education Full time

About Us:

Miles Education is a global leader in transforming education, driven by a mission to empower businesses and cultivate talent. Our transformative learning pathways address critical workforce shortages and skill gaps across industries including accounting, business, healthcare, and technology.

We offer a full-stack solution to talent shortages by training top-tier candidates for global markets and recruiting international nurses for U.S. master's programs with onsite employment. Our educational pathways redefine career development through transformative learning journeys that integrate essential interpersonal skills, cutting-edge tech training, and executive-level courses. This approach ensures industry-ready professionals who seamlessly integrate and contribute from day one, setting new standards in workforce development.

Why Choose Us?

- Lead the charge in the global education revolution, driving impactful change and innovation.

- Work with cutting-edge technology and stay ahead in the evolving tech landscape.

- Thrive in a dynamic work environment where every contribution is valued and has a direct impact.

- Engage directly in groundbreaking strategies that shape the future of global education market

- Collaborate within a team that values creativity, collaboration, and continuous learning, fostering personal and professional growth.

- Experience robust opportunities for career growth, leadership development, and meaningful achievements.

We are seeking a highly skilled Marketing Automation Strategist to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms. This role requires a strategic thinker with a deep understanding of marketing automation workflows and journey creation to drive engagement and maximize customer lifetime value.

Key Responsibilities:

- Design, implement, and manage email and WhatsApp campaigns for user activation, engagement, and retention.

- Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth.

- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Marketing Automation Expertise:

- Utilize marketing automation platforms (Clevertap, WebEngage, or similar) to create and optimize marketing workflows and customer journeys.

- Ensure the integration of marketing automation systems with CRM, analytics tools, and other relevant platforms.

- Develop and manage segmentation strategies to personalize and target communications effectively.

User Journey Creation:

- Design and implement comprehensive user journeys that guide customers through the activation and retention stages.

- Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.

Data Analysis and Reporting:

- Analyze user data and campaign metrics to derive actionable insights and inform strategy.

- Produce regular reports on campaign performance, user behavior, and marketing effectiveness.

- Utilize A/B testing and other methodologies to optimize campaign elements and overall strategy.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

- Minimum of 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns.

- Proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms.

- Demonstrated experience in creating and managing complex marketing automation journeys.

- Strong analytical skills with the ability to interpret data and generate actionable insights.

- Excellent communication and project management skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Strong attention to detail and a passion for continuous improvement.

Candidates with experience in CRM systems and data management tools, HTML/CSS for email template customization, and familiarity with GDPR and other data protection regulations will be considered.

This role offers a competitive salary range of $80,000 - $110,000 per annum, depending on experience.