Senior Digital Marketing Strategist

3 weeks ago

Bengaluru, Karnataka, India Avo Automation Full time

About Avo Automation

We are a cutting-edge test automation platform that's revolutionizing software quality for businesses. Our AI-driven, no-code platform delivers continuous quality assurance across various technologies, supporting over 200 of them. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.

Job Description

We're seeking a seasoned Senior Campaign Manager to join our Digital Marketing Team. This role will report to the Digital Marketing Lead and will be instrumental in driving our paid search and LinkedIn paid social campaigns. The ideal candidate will have a proven track record in the B2B SaaS industry and a deep understanding of digital marketing strategies and tools. The Senior Campaign Manager will collaborate closely with sales, product, and marketing teams to achieve revenue goals.

Responsibilities

  • Develop, execute, and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
  • Utilize advanced targeting and segmentation strategies to reach the right audience at the right time.
  • Conduct in-depth market research and competitive analysis to identify target segments and campaign opportunities.
  • Define campaign objectives, KPIs, and budgets aligned with business goals.
  • Oversee campaign planning, scheduling, and resource allocation across various channels (digital, email, social media).
  • Collaborate with content, design, and demand generation teams to create compelling campaign materials.
  • Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
  • Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.
  • Identify trends and customer insights to inform future campaign strategies.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.
  • Proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent understanding of digital marketing metrics and KPIs.
  • Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.
  • Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).
  • Strong communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Benefits

  • $120,000 - $150,000 per year, depending on experience.
  • Opportunities for career growth and professional development.
  • A dynamic and collaborative work environment.

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