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Marketing Automation Strategist

1 month ago

Bengaluru, Karnataka, India Miles Education Full time

About Miles Education

Miles Education is a leading global education provider at the forefront of revolutionizing learning pathways. With a mission to empower businesses and cultivate talent, we address critical workforce shortages and skill gaps across industries.

What We Do

We offer a full-stack solution to talent shortages by training top-tier candidates for global markets and recruiting international nurses for U.S. master's programs with onsite employment. Our educational pathways redefine career development through transformative learning journeys that integrate essential interpersonal skills, cutting-edge tech training, and executive-level courses.

Why Work with Us

As part of our dynamic team, you will have the opportunity to lead the charge in the global education revolution, driving impactful change and innovation. You will work with cutting-edge technology, stay ahead in the evolving tech landscape, and thrive in a fast-paced environment where every contribution is valued and has a direct impact.

Job Description

We are seeking an experienced Marketing Automation Strategist to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms.

Key Responsibilities

  • Design, implement, and manage email and WhatsApp campaigns for user activation, engagement, and retention.
  • Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth.
  • Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Requirements

The successful candidate will possess a degree in Marketing, Business, or a related field; a minimum of 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns; proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms; and strong analytical skills with the ability to interpret data and generate actionable insights.

Salary

The estimated salary for this position is $80,000 per annum, commensurate with experience.