Retail Marketing Strategist

3 weeks ago


Bengaluru, Karnataka, India Right Head India Full time
Job Description

Job Title: Retail Marketing Manager

Job Summary:

We are seeking a highly skilled Retail Marketing Manager to join our team at Right Head India. This role will be responsible for developing and implementing national store marketing calendars, executing marketing projects and campaigns, and analyzing trends to drive business growth.

Key Responsibilities:

  • National Store Marketing Calendar: Develop an annual store marketing calendar, seek approval for necessary budgets, and execute marketing projects and campaigns.
  • Local Store Marketing: Identify new and innovative marketing engagements/events, seek approval from relevant stakeholders, and implement plans to achieve business targets.
  • Customer Engagement and Communication: Own and implement WhatsApp marketing pieces, conduct customer engagement events, and devise customer satisfaction score mechanisms.
  • Leverage Digital for Improving Store Walk-ins and Sales: Identify and develop digital tools to increase store discoverability and walk-ins, and team up with stakeholders to implement the Omni Channel project.

Working Style and People Management Skills Required:

  • Frequent store visits across markets and tier of towns.
  • Work in coordination with the Sales setup in a cross-functional team.
  • Mentor and develop sales teams using a supportive and collaborative approach.
  • Train store staff and franchisees on store marketing and develop a marketing mindset.

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