Programmatic Buying Manager

4 weeks ago


Gurgaon, Haryana, India GroupM Full time

About the Role

We are seeking a highly skilled Programmatic Buying Manager to join our team at GroupM Nexus. As a key member of our team, you will be responsible for driving the growth of our programmatic buying business and developing strategies to increase revenue and efficiency.

Key Responsibilities

  • Develop and implement programmatic buying strategies to drive revenue growth and efficiency
  • Manage and optimize programmatic campaigns to ensure maximum ROI
  • Collaborate with cross-functional teams to develop and execute programmatic buying plans
  • Stay up-to-date with industry trends and best practices in programmatic buying

Requirements

  • 3+ years of experience in digital media, preferably in a media agency or trading desk
  • Experience with Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms
  • Strong understanding of programmatic trading models and their implications for advertiser inventory quality and publisher monetization strategies
  • Excellent communication and project management skills

About GroupM Nexus

GroupM Nexus is the industry's largest community of performance marketing experts, designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.



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