Programmatic Media Specialist
6 days ago
Job Description
Your responsibilities as a Media Performance Associate Manager (Programmatic) include:
- Managing multichannel programmatic campaigns, troubleshooting campaign delivery and performance issues.
- Conducting full analysis of campaign performance, optimizations, issues, and recommending strategies to internal teams.
- Providing programmatic media recommendations and optimization strategies to clients, aligning with their objectives.
- Trafficking creatives into platforms, setting up campaigns, and maintaining knowledge of media technology buying platforms and analytic tools.
- Navigating third-party systems for monthly billing documentation and analyzing campaign performance for strategic investment and tactical media optimizations.
- Delivering input on campaign goals, approaches, and methods to establish success metrics and KPIs.
Qualifications
You will fit right in if you have:
- 2-4 years of experience in advertising, publishing, or ad tech.
- A graduate degree, BE, B.Tech, or MBA.
- Strong understanding of online media and programmatic experience.
- Working knowledge of DSP platforms like DBM, Mediamath, and Appnexus.
- Awareness of Adserving technologies and analytical tools like GA and Omniture.
- Proficiency in Excel and comfort handling large data volumes.
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