Programmatic Media Specialist

3 weeks ago


Gurgaon, Haryana, India Publicis Groupe Full time

Programmatic Media Specialist Role

Your responsibilities will include managing multichannel programmatic campaigns, troubleshooting delivery and performance issues, and collaborating with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives.

Key Responsibilities

  • Manage multichannel programmatic campaigns, including desktop, mobile, and video channels.
  • Conduct thorough analysis of campaign performance, optimizations, and issues.
  • Work with internal teams to develop programmatic media recommendations and optimization strategies.
  • Traffic creatives into platforms and set up campaigns prior to launch dates.
  • Maintain knowledge of media technology buying platforms and analytic tools.
  • Navigate third-party systems to complete monthly billing documentation.
  • Analyze campaign performance and make strategic investment and tactical media optimizations.
  • Provide clients with programmatic media recommendations and optimization strategies that align with objectives.
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs.

Qualifications

You will be a strong fit for this role if you have:

  • 2-4 years of experience in advertising, media, or related fields.
  • A graduate degree or equivalent experience.
  • Strong understanding of online media and programmatic advertising.
  • Working knowledge of DSP platforms, adserving technologies, and analytic tools.
  • Expert proficiency in Excel and comfort with large data sets.


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