Programmatic Campaign Specialist

3 weeks ago


Gurgaon, Haryana, India PubMatic Full time
Job Title: Programmatic Campaign Specialist

PubMatic, a leading technology company, is seeking a skilled Programmatic Campaign Specialist to join our Addressability & Packaging team. This role will focus on developing and scaling auction packages with our programmatic demand partners at agencies.


The successful candidate will have a strong understanding of programmatic advertising, including pricing models, ad optimization, SSPs, DSPs, RTB, and Agency Trading Desks & Private Marketplaces. They will also possess excellent analytical skills, combined with great problem-solving abilities, and strong written and oral communication skills.


Responsibilities:



  • Create and fine-tune packages using PubMatic's proprietary tools and systems
  • Troubleshoot and improve the scalability of these packages for clients, partners, and DSPs
  • Provide strategic suggestions to clients to boost revenue and identify upselling opportunities for PubMatic
  • Develop a deep understanding of PubMatic's technology and use it to demonstrate its value to clients through auction packages
  • Collaborate with the reporting Insights team to conduct post-auction analysis and reporting to assess the effectiveness of packages
  • Develop a detailed setup manual with guidelines for addressing common buyer errors during deal setup
  • Collaborate with stakeholders and partners to develop PubMatic's dedicated user manual, focusing on troubleshooting and optimizing deal usage

Qualifications:



  • Minimum 2-3 years in digital advertising, preferably in a programmatic role at an agency, trading desk, publisher, or technology company
  • Strong understanding of programmatic advertising, including pricing models, ad optimization, SSPs, DSPs, RTB, and Agency Trading Desks & Private Marketplaces
  • Excellent analytical skills, combined with great problem-solving abilities, and strong written and oral communication skills
  • Strong Excel skills, including pivot tables, pivot charts, vlookup application knowledge
  • Ability to work collaboratively in a team environment while also delivering results with minimal supervision


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