Programmatic Advertising Specialist

4 weeks ago


Gurgaon, Haryana, India Mindshare Full time

Role Overview

This role is responsible for overseeing and handling all campaigns across the product portfolio, from setup to reporting. The ideal candidate will have a strong understanding of programmatic advertising and be able to demonstrate expertise in client servicing, relationship management, and data analysis.

Key Responsibilities

  • Accurate reporting of campaign performance, including pacing, performance vs KPI, margin, and campaign strategies.
  • Campaign management, including setup, execution, and optimization.
  • Agency and work management, including responding to agency inquiries and requests.

What You'll Do at Mindshare

  • Client servicing and relationship management, including maintaining an in-depth knowledge of client businesses and ensuring programmatic strategies align with brand and corporate business outcomes.
  • Collaborate with the Engagement Team to plan and develop ideas for programmatic and audience-first strategies.
  • Work closely with the core team on data and analytics, including testing and learning different optimization strategies and knowledge sharing with the team.

Requirements

  • Strong understanding of programmatic advertising and digital campaign management.
  • Excellent communication and relationship management skills.
  • Ability to analyze data and make informed decisions.


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