Programmatic Package Specialist

4 days ago

Gurgaon, Haryana, India PubMatic Full time

At PubMatic, we're revolutionizing digital advertising with our cutting-edge technology.

We're seeking a highly skilled Campaign Manager to join our Addressability & Packaging team in APAC. This is an exceptional opportunity for someone who wants to make a real impact on the company's growth and success.

About Us:

PubMatic is a leading independent technology company that empowers the world's leading digital content creators across the open internet. We deliver scalable and flexible programmatic innovation, improving outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

The Role:

You will play a key role in growing the revenue of the packaging business at PubMatic. Your primary responsibility will be to support agency relationships and work closely with current partners and internal teams to fulfill their business needs and optimize their potential for our publ.

As a Campaign Manager, you will serve as a proactive partner in monitoring, tracking, and delivering programmatic executions, including reporting, assessing performance, and optimizing accordingly. You will also lead troubleshooting for various technical issues that may arise with demand partners while championing PubMatic's platform capabilities.

Responsibilities:

  • Create and fine-tune packages using PubMatic's proprietary tools and systems.
  • Troubleshoot and improve the scalability of these packages for clients, partners, and DSPs.
  • Proactively provide strategic suggestions to clients to boost revenue and identify upselling opportunities for PubMatic.
  • Gain a deep understanding of PubMatic's technology and use it to demonstrate its value to clients through auction packages.
  • Collaborate with the reporting Insights team to conduct post-auction analysis and reporting to assess the effectiveness of packages.
  • Develop a detailed setup manual with guidelines for addressing common buyer errors during deal setup.
  • Enhance the manual by addressing common mistakes and issues to improve performance.
  • Collaborate with stakeholders and partners to develop PubMatic's dedicated user manual, focusing on troubleshooting and optimizing deal usage.
  • Work with the PMP manager and marketing to develop APAC-specific case studies showcasing successful auction package deals with partners and clients.

Qualifications:

  • Minimum 2-3 years in digital advertising, preferably in a programmatic role at an agency, trading desk, publisher, or technology company.
  • Strong understanding of programmatic advertising, including pricing models, ad optimization, SSPs, DSPs, RTB, Agency Trading Desks & Private Marketplaces.
  • Understanding of online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, RTB, programmatic buying.
  • Analytical skills combined with great problem-solving abilities.
  • Strong written and oral communication skills, presentation, and negotiation skills.
  • Strong Excel skills, including pivot tables, pivot charts, vlookup application knowledge.
  • Ability to work collaboratively in a team environment while delivering results with minimal supervision.
  • High energy, self-motivated, and passionate about working in a fast-paced startup environment.

Benefits:

  • This role offers a salary range of $80,000 - $110,000 per year, depending on experience, plus benefits including stock options, paternity/maternity leave, healthcare insurance, broadband reimbursement.
  • PubMatic is proud to be an equal opportunity employer, promoting and celebrating diversity.

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