Programmatic Advertising Specialist
2 weeks ago
At PubMatic, we're looking for a skilled Campaign Manager to join our Addressability & Packaging team. This role will involve working closely with the APAC advertiser solutions team to support and develop auction packages with our programmatic demand partners at agencies.
The Addressability & Packaging business is one of the fastest growing parts of our organization, focused on audience/data/inventory curation and making programmatic the best advertising channel for buyers to use.
As a Campaign Manager, you will have a direct impact on growing the revenue of the packaging business at PubMatic. Your responsibilities will include supporting agency relationships, working with current partners and internal teams to fulfill their business needs, and optimizing their potential for our pub.
You will serve in a proactive role in monitoring, tracking, and delivering programmatic executions, including reporting, assessing performance, and optimizing accordingly. This role will also lead troubleshooting for various technical issues that may arise with demand partners while championing PubMatic's platform capabilities.
The ideal candidate is a quick and autonomous learner who displays excellent communication skills, deal management & troubleshooting experience.
Key Responsibilities:
- Create and fine-tune packages using PubMatic's proprietary tools and systems.
- Troubleshoot and improve the scalability of these packages for clients, partners, and DSPs.
- Provide strategic suggestions to clients to boost revenue and identify upselling opportunities for PubMatic.
- Gain a deep understanding of PubMatic's technology and use it to demonstrate its value to clients through auction packages.
- Collaborate with the reporting Insights team to conduct post-auction analysis and reporting to assess the effectiveness of packages.
- Develop a detailed setup manual with guidelines for addressing common buyer errors during deal setup.
- Collaborate with stakeholders and partners to develop PubMatic's dedicated user manual, with a focus on troubleshooting and optimizing deal usage.
- Work with the PMP manager and marketing to develop APAC-specific case studies showcasing successful auction package deals with partners and clients.
Qualifications:
- Minimum 2-3 years in digital advertising, preferably in a programmatic role at an agency, trading desk, publisher, or technology company.
- Strong understanding of programmatic advertising, including pricing models, ad optimization, SSPs, DSPs, RTB, Agency Trading Desks & Private Marketplaces.
- Understanding of & experience in online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, RTB, programmatic buying.
- Analytical skills combined with great problem-solving abilities.
- Strong written and oral communication skills, presentation, and negotiation skills.
- Strong Excel skills, including pivot tables, pivot charts, vlookup application knowledge.
- Ability to work collaboratively in a team environment while also delivering results with minimal supervision.
- High energy, self-motivated, and passionate about working in a fast-paced startup environment.
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