Programmatic Associate
3 weeks ago
About the Role
The Programmatic Associate will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, quality assurance, performance reporting and billing reconciliation. He/She/They will provide input in the construction of client decks and status documentation.
This role requires 3+ years of experience in programmatic or social media. The team is dedicated to supporting new ideas, innovation and strongly values personal and professional growth and development and mentorship.
Key Responsibilities:
- Execute, manage and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Maintain and organize campaign-specific materials in the team's shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments
- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
- Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of experience within programmatic (DV360 and TTD)
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
About Publicis Groupe
Publicis Groupe is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. It's an interconnected network with a diversity of talent, a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work.
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