Programmatic Associate Manager
2 weeks ago
About Publicis Groupe
We are a global leader in marketing, media and digital transformation
Role Description
The Programmatic Associate Manager is responsible for managing campaign activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation
Key Responsibilities
- Execute, manage, and optimize online media campaigns and programs for agency clients
- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Maintain and organize campaign-specific materials in team's shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments
- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
- Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of experience within programmatic(DV360 and TTD)
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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