Programmatic Media Strategist
1 week ago
Your responsibilities as a Programmatic Media Strategist include:
- Managing multichannel programmatic campaigns across desktop, mobile, and video platforms.
- Conducting in-depth analysis of campaign performance, identifying areas for optimization and implementing data-driven solutions.
- Collaborating with internal teams to provide clients with expert programmatic media recommendations and optimization strategies that align with their objectives.
- Traffic creatives into platform and set up campaigns prior to launch date.
- Maintaining knowledge of media technology buying platforms and analytic tools.
- Navigating third-party systems to complete monthly billing documentation.
- Analyzing campaign performance and making strategic investment and tactical media optimizations.
Qualifications
You'll be a great fit if you have:
- 2-4 years of experience in advertising, preferably in an agency, publisher, or ad tech provider.
- A degree in Business Administration, Engineering, Technology, or related field.
- A strong understanding of online media and programmatic advertising.
- Working knowledge of DSP platforms like DBM, Mediamath, Appnexus, etc., will be an added advantage.
- Familiarity with adserving technologies and analytical tools like Google Analytics and Omniture.
- Expert proficiency in Excel and comfort handling large volumes of data.
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