Digital Media Strategist

4 weeks ago


Gurgaon, Haryana, India ADCanopus Digital Media Pvt. Ltd. Full time
Job Title: Digital Media Strategist

Job Summary:

We are seeking a highly skilled Digital Media Strategist to join our team at ADCanopus Digital Media Pvt. Ltd. The ideal candidate will have a strong background in digital marketing and experience in developing and executing successful advertising campaigns.

Key Responsibilities:

* Develop and execute Facebook advertising strategies targeting international audiences to drive brand awareness, engagement, and conversions.

* Conduct thorough audience research and analysis to identify target demographics, interests, and behaviors across different international markets.

* Create compelling ad creatives, including images, videos, and ad copy, tailored to resonate with diverse international audiences.

* Set up and manage Facebook advertising campaigns, including campaign structure, ad set optimization, budget allocation, and bidding strategies.

* Monitor campaign performance closely and analyze key metrics, such as CTR, CPC, CPA, ROAS, and conversion rates, to identify opportunities for optimization.

* Implement A/B testing experiments to refine targeting, creative elements, and ad messaging for improved campaign performance.

* Collaborate with the creative team to develop new ad creatives and assets that align with international marketing objectives and cultural nuances.

* Stay updated on industry trends, platform updates, and best practices in Facebook advertising to ensure our campaigns remain innovative and competitive.

Requirements:

* Strong background in digital marketing and experience in developing and executing successful advertising campaigns.

* Excellent analytical and problem-solving skills.

* Strong communication and collaboration skills.

* Ability to work in a fast-paced environment and meet deadlines.

What We Offer:

* Competitive salary and benefits package.

* Opportunity to work with a dynamic and innovative team.

* Professional development and growth opportunities.

How to Apply:

If you are a motivated and experienced digital media strategist looking for a new challenge, please submit your resume and cover letter to us.

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