Digital Media Strategist
3 weeks ago
Responsibilities:
- Develop and execute advertising strategies on Facebook to drive brand awareness, engagement, and conversions among international audiences.
- Conduct thorough research and analysis to identify target demographics, interests, and behaviors across different international markets.
- Create compelling ad creatives, including images, videos, and ad copy, tailored to resonate with diverse international audiences.
- Set up and manage Facebook advertising campaigns, including campaign structure, ad set optimization, budget allocation, and bidding strategies.
- Monitor campaign performance closely and analyze key metrics, such as CTR, CPC, CPA, ROAS, and conversion rates, to identify opportunities for optimization.
- Implement A/B testing experiments to refine targeting, creative elements, and ad messaging for improved campaign performance.
- Collaborate with the creative team to develop new ad creatives and assets that align with international marketing objectives and cultural nuances.
- Stay updated on industry trends, platform updates, and best practices in Facebook advertising to ensure our campaigns remain innovative and competitive.
- Generate regular reports on campaign performance and provide actionable insights and recommendations to stakeholders.
- Work closely with other members of the marketing team to integrate Facebook advertising into broader multichannel marketing initiatives.
Key skills required for this role include industry trends, campaign management, CTR, ad creatives, reporting, campaigns, creative collaboration, multi-channel marketing, Facebook, Facebook advertising, audience research, performance analysis, CPC, and A/B testing.
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