Regional Marketing Lead for Business Growth
4 days ago
Unlock your potential as a Regional Marketing Manager with Airtel Payments Bank, driving business growth through strategic GTM execution and market visibility.
Job Overview
We are seeking a highly skilled Regional Marketing Manager to lead our marketing efforts in the region. This is a key role that requires a strong understanding of marketing principles and the ability to drive business growth through effective marketing strategies.
Key Responsibilities
- Create and execute high-impact marketing campaigns to drive TOMA and brand preference across multiple distribution channels.
- Design and implement innovative retail/merchant initiatives to induce customer excitement for all product categories.
- Develop brand collateral strategies aligned with the Bank's Central GTM, tailored to different outlet types.
- Craft and deploy POS and allied items at cost-effective rates.
- Plan and execute ROI-linked micro-marketing initiatives, in sync with business teams, focusing on scaling up revenue from Acquisition, AePS, Remittance, Insurance, etc.
Requirements
- 8+ years of experience in MarCom planning and execution, preferably in West India or willing to relocate to West.
- Mastery of conceptual thinking, good communication, and creative skills.
- Strong team player with excellent interpersonal skills, proactive, and capable of planning and executing tasks efficiently.
Competitive Salary Package
The estimated salary for this role is ₹12,00,000 - ₹18,00,000 per annum, depending on experience and qualifications. Airtel Payments Bank offers a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
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