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Enhance Customer Relationships as a CRM Manager
2 weeks ago
Our team is seeking a results-driven CRM Manager to oversee and optimize our LeadSquared CRM system.
The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to manage multiple initiatives in a fast-paced environment.
Key Responsibilities:- Optimize CRM Platform Management: Configure, manage, and continuously improve LeadSquared CRM functionalities to align with business objectives.
- Maintain Data Integrity: Ensure accurate, updated, de-duplicated, and secure customer and lead data. Implement quality control measures across the CRM.
- Establish Efficient Processes: Capture leads, track interactions, assign leads using LeadSquared automation and scoring features, and nurture them through the sales funnel.
- Cross-Functional Coordination: Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
- Provide Training & Support: Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
- Reporting & Analytics: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
- Develop Customer Journey Strategy: Create targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
- Ensure Compliance & Security: Maintain CRM operations in compliance with industry regulations and internal security best practices.
- Bachelor's degree in Marketing, Business, IT, or related field.
- 2-4+ years of experience managing CRMs or sales operations; experience with LeadSquared is advantageous.
- Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
- Strong analytical and data-driven decision-making ability.
- Excellent communication, training, and cross-team collaboration skills.
- Detail-oriented, organized, and process-driven individual.
Our organization seeks to fill this role with an individual who can effectively manage our CRM platform to drive business success.
We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.