Brand Manager

Location: Bangalore, India

About the Role

We're seeking a strategic Brand Manager to elevate CoffeeBeans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and reputation, not MQL targets.

Key Responsibilities

Brand Strategy & Positioning

- Develop and execute brand strategy positioning CoffeeBeans as the go-to AI readiness partner
- Evolve our narrative around "No AI Without Data. No Data Without Platform" philosophy
- Create and enforce brand guidelines across all touchpoints
- Monitor brand health metrics and develop premium market positioning strategies

Digital Brand Presence

- Oversee digital brand presence across web and social platforms (LinkedIn, Twitter, GitHub)
- Partner with teams to ensure website reflects our technical sophistication
- Create thought leadership content showcasing expertise without direct selling
- Develop consistent visual and verbal identity across channels

Employee Brand Advocacy

- Build internal brand pride through engagement initiatives and storytelling
- Create programs turning employees into brand ambassadors
- Develop internal communications reinforcing culture and values
- Design recognition programs aligned with brand values

Talent Brand Development

- Position CoffeeBeans as employer of choice in data/AI space
- Create compelling employer brand content for professional platforms
- Partner with HR on campus engagement strategies
- Highlight our evolution from product company to trusted consulting partner

Thought Leadership & Industry Presence

- Establish executives as thought leaders through speaking opportunities
- Develop thought leadership calendar on AI readiness and data foundations
- Create flagship brand moments through events, workshops, and webinars
- Build relationships with industry analysts and media

Brand Partnerships & Measurement

- Develop co-branding strategies with technology partners (Databricks, Snowflake, AWS, Google Cloud)
- Track brand KPIs: awareness, perception, preference (not MQLs)
- Conduct brand health studies and competitive analysis
- Measure employee satisfaction and premium pricing correlation

Required Qualifications

Education & Experience

- Bachelor's degree in Marketing, Communications, or related field; MBA preferred
- 6+ years brand management experience in B2B technology/consulting
- Proven track record building and elevating technology brands
- Experience with brand transformations or repositioning

Core Skills

- Advanced PowerPoint/Presentation Skills - This is critical. Ability to create compelling, visually sophisticated presentations that reflect our technical excellence
- Strong storytelling abilities to translate technical capabilities into inspiring narratives
- Deep understanding of brand strategy and equity principles
- Experience in technology/data/AI ecosystem
- Digital marketing expertise focused on brand building vs. performance marketing

Tools & Platforms Proficiency

Essential:

- Microsoft PowerPoint (advanced skills mandatory) + Pitch/Beautiful.ai
- LinkedIn Campaign Manager, Google Analytics
- Brand monitoring tools (Brandwatch, Mention)
- Social media management (Hootsuite, Sprout Social)
- Design tools (Figma, Canva, Adobe Creative Cloud)
- CMS platforms (WordPress, Webflow, Framer)

Important:

- Employee advocacy platforms (Bambu, EveryoneSocial)
- Webinar platforms (Zoom Webinar, ON24)
- Analytics tools (Tableau, Power BI)
- Project management (Asana, Notion)
- Brand tracking and social listening tools

Personal Attributes

- Strategic thinker understanding long-term brand value
- Passionate about technology's transformative potential
- Collaborative leader who influences without authority
- Creative problem solver with attention to detail
- Patient builder who understands brand equity takes time

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