Brand Manager

2 days ago

Bengaluru, Karnataka, India Alpine Executive Search Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for a Brand Manager with solid experience in fashion, apparel, or lifestyle brands (mandatory). The role involves driving brand storytelling, campaign planning, influencer collaborations, and retail branding. The ideal candidate should be creative, digitally savvy, and comfortable working in a fast-paced environment.

Key Responsibilities

  • Develop and execute brand positioning and communication strategies
  • Plan and implement seasonal campaigns and new product launches
  • Manage influencer programs and content creation
  • Oversee retail branding initiatives (SIS/MBO/activations, visual merchandising)
  • Coordinate with agencies and internal teams for campaign execution
  • Manage marketing budgets, reporting, and ROI tracking

Required Skills & Qualifications

  • 2-6 years of brand management experience
  • Fashion/Apparel/Lifestyle industry experience is compulsory
  • Hands-on exposure to social media marketing & influencer management
  • Experience in retail branding and in-store activations
  • Strong communication, project management, and collaboration skills

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