Brand Manager

5 hours ago

Bengaluru, Karnataka, India Fossil Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are seeking a dynamic and passionate Manager Brand Marketing to join our marketing team at Fossil Group India. In this role, you will manage brand strategy and marketing communication across a portfolio of iconic fashion and lifestyle brands, including Emporio Armani, Armani Exchange, and others. You will drive innovative campaigns, oversee celebrity endorsements, and work cross-functionally with internal and external stakeholders to ensure alignment with brand ethos and business goals.

Key Responsibilities

  • Brand Management: Own and execute annual brand strategy and communications while ensuring consistency with global guidelines and brand integrity. Build awareness by highlighting unique brand positioning and value.
  • Customer Analysis: Identify customer insights, define buyer personas, and tailor brand communication to target audience preferences.
  • Marketing Campaigns: Plan, create, and execute end-to-end brand-led campaigns, integrating creative direction, storytelling, and on-ground activation.
  • PR & Events: Lead PR-led campaigns, seasonal events, and special launches in collaboration with agencies and media partners.
  • Digital Marketing: Collaborate across teams to support integrated communication across print, CRM, digital, social media (Facebook, Instagram, LinkedIn, Twitter), and influencer marketing.
  • Celebrity Management: Manage relationships and deliverables for celebrity brand ambassadors. Coordinate photo/video shoots and seasonal campaigns.
  • Stakeholder Management: Work closely with internal teams (e.g., Sales, Ecom, Creative) and external partners (e.g., agencies, vendors, regional/global brand teams) to drive execution and manage approvals, costing, and reporting.
  • Reports & Insights: Track campaign performance, analyze results against industry benchmarks, and recommend optimizations based on competitive intelligence.

Required Qualifications

  • MBA from a premier institute with 5–10 years of experience in brand marketing or communications.
  • Strong understanding of brand strategy, consumer behavior, and media planning.
  • Experience managing celebrity endorsements, digital campaigns, and PR events.
  • Hands-on knowledge of social and digital marketing platforms and tools.
  • Skilled in stakeholder management with strong cross-functional collaboration abilities.
  • Excellent communication skills – written and verbal.
  • Proficiency in Microsoft Excel, PowerPoint, and Word.
  • Self-motivated, eager to learn, and comfortable in a fast-paced, evolving environment.

Why Fossil Group?

At Fossil, we foster a creative, dynamic, and inclusive work culture. We believe in investing in our people and empowering them to grow in their careers. Join us to be part of a team that's shaping the future of fashion and technology.

  • Brand Scale-Up

    4 weeks ago

    Bengaluru, Karnataka, India Brand Scale-Up Inc. Full time

    Job Title: Business Development SpecialistLocation: Bangalore (On-site)Experience: 3 to 4 yearsCompany: BrandScaleUpAbout is a fast-growing growth marketing and brand acceleration company dedicated to scaling D2C and digital-first brands across India and globally.With a dynamic team of marketers, strategists, and creatives, we help brands unlock their next...

  • Brand Street

    4 weeks ago

    Bengaluru, Karnataka, India Brand Street Integrated Consultancy Network Full time

    Creative Head Location: BangaloreExperience: 812 YearsAbout Us:We are a fast-growing digital-first marketing agency blending the strategic rigor of network agencies with the agility and innovation of startups. Our belief is simple a small, highly talented team can drive outsized business impact.We partner with leading consumer, lifestyle, FMCG, and tech...

  • Brand Scale-Up

    4 weeks ago

    Bengaluru, Karnataka, India Brand Scale-Up Inc. Full time

    Performance MarketerHiring for: Brand Scale-Up Inc.Location: HRBR Layout, Kalyan Nagar, North BangaloreDesignation: Performance MarketerExperience: 3-5 yearsOverview: As a Performance Marketer at Brand Scale-Up Inc., you will play a crucial role in driving the success of our clients' digital marketing campaigns. You will be responsible for strategizing,...

  • Brand manager

    3 weeks ago

    Bengaluru, Karnataka, India CoffeeBeans Full time

    Location: Bangalore, IndiaAbout the RoleWe're seeking a strategic Brand Manager to elevate Coffee Beans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and...

  • Brand Manager

    1 week ago

    Bengaluru, Karnataka, India Alpine Executive Search Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role OverviewWe are looking for a Brand Manager with solid experience in fashion, apparel, or lifestyle brands (mandatory). The role involves driving brand storytelling, campaign planning, influencer collaborations, and retail branding. The ideal candidate should be creative, digitally savvy, and comfortable working in a fast-paced environment.Key...

  • Brand Manager

    1 week ago

    Bengaluru, Karnataka, India E9 Creative Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description: Brand Manager – RIOO ProductionsPosition: Brand ManagerExperience: 2 - 6 YearsLocation: BengaluruCompany: RIOO ProductionsAbout UsRIOO Productions is more than just a production house, we're a creative hub where brands, content, and culture collide. We craft stories that spark conversations and build identities that last. Now, we're...

  • Brand Manager

    1 week ago

    Bengaluru, Karnataka, India Stellaspire Consultancy Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We are seeking a highly motivated and results-oriented Brand Manager to lead the end-to-end brand strategy and execution for our innovative suite of emerging technologies. This is a unique opportunity for a strategic and creative leader to build and shape a brand from the ground up, turning it into a recognized leader in the market. The ideal candidate will...

  • Brand Management

    1 week ago

    Bengaluru, Karnataka, India Century Real Estate Holdings Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description: Brand Management We're looking for a creative thinker and strategic storyteller to join our marketing team as a Creative Development & Brand Marketing Specialist. In this role, you will be at the forefront of shaping how the world sees and experiences our brand. From concept to execution, you'll drive creative development and brand...

  • Brand Manager

    1 week ago

    Bengaluru, Karnataka, India Titan Company Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Job RequirementsPosition: Brand ManagerCompany Name: TitanJob Type: RP (Regular/Permanent)Job Category: Watches & Wearables - PremiumDepartment: Marketing - Watches & WearablesLocation: Bengaluru, Karnataka, IndiaJob Description:To assist in the development the brand strategy implements, track and optimize branding communications initiatives in the to...

  • Brand Manager

    3 weeks ago

    Bengaluru, Karnataka, India CoffeeBeans Full time

    Location: Bangalore, IndiaAbout the RoleWe're seeking a strategic Brand Manager to elevate CoffeeBeans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and...