Brand Management

14 hours ago

Bengaluru, Karnataka, India Century Real Estate Holdings Pvt Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description: Brand Management We're looking for a creative thinker and strategic storyteller to join our marketing team as a Creative Development & Brand Marketing Specialist. In this role, you will be at the forefront of shaping how the world sees and experiences our brand.

From concept to execution, you'll drive creative development and brand positioning that resonate with our audience, strengthen our market presence, and spark meaningful engagement across platforms. Key Responsibilities: 1. Brand Building & Strategy: Develop and execute cohesive brand strategies that reflect our mission, values, and voice across all channels.

2. Creative Development: Lead ideation and creation of impactful marketing assets— Conducting events, videos, Curating experiences to showcase product, collateral, web presence, packaging, ads, and more. 3. Content Direction: Oversee content development, ensuring creativity, consistency, and alignment with brand identity and tone. 4. Market Trends & Consumer Insights: Monitor trends, competitor branding, and consumer behavior to evolve brand strategy and stay culturally relevant.

5. Brand Governance: Maintain and enforce brand guidelines, ensuring consistent brand expression internally and externally. 6. Agency & Vendor Collaboration: Manage relationships with external agencies, creative, and production partners to ensure quality execution of creative deliverables. Qualifications:

1. Bachelor's/ Master's degree in Marketing, Communications or a related field years of experience in brand marketing, creative strategy, or content development in real estate sector 3. Strong understanding of branding principles, Creative development, and digital storytelling.

4. Exceptional communication, copywriting, and visual storytelling skills. 5. Proficiency with creative tools like Adobe Creative Suite is a plus. 6. Ability to think both strategically and creatively, with attention to detail.

7. Experience managing cross-functional teams and creative projects from concept to launch.

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