Ibm Web Strategist
6 months ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.
Your Role and Responsibilities
You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion.
- Create and optimize web experiences to deliver outcomes against key business objectives.
- Collaborate across Marketing and business stakeholders to define the web strategy.
- Take the initiative to relentlessly optimize the web experience using data, research, and experimentation.
- Understand the assigned product ecosystem and user journey.
- Conduct competitive and SEO research to build and maintain sitemap.
- Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.
- Be well-versed in a broad set of digital tools across web, analytics, seo, and testing.
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Required Technical and Professional Expertise
**Minimum qualifications**
- Bachelor’s degree or equivalent experience
- 2-3 years of experience as a Web Strategist or agency equivalent
- Experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics
- Ability to work in a team environment and collaborate with cross-functional teams.
- Creative problem-solving skills
- Strong project management and communication skills
Preferred Technical and Professional Expertise
**Preferred qualifications**
- Masters in marketing, advertising or design
- 4+ years of experience as a Web Strategist or agency equivalent
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
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