Digital Demand Strategist

4 months ago

Bengaluru Karnataka, India IBM Full time

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
As Digital Demand Professionals,
- Deliver and optimize one unified, comprehensive, and personalized digital experience for customers within Market.
- Work closely with Geo and worldwide Demand Strategists responsible for omni-channel marketing plans to create a functional, reliable and compelling digital experience for IBM customers optimized for Markets (i.e. language, client stories).
- Translate business objectives into world-class marketing experiences with committed outcomes and expected ROI for Technology & Consulting, in tight partnership with the India Country Marketing & Communications Leader and India Business Leadership Team.
- Understand business requirements and develop the strategy for the full customer journey to drive demand, in partnership with Media, Analytics, Automation, Digital), define audience targets in partnership with other Marketing teams to align to a globalization plan.
- Define digital business performance and quality measurements, monitor performance against those measures, and work with teams to determine the content, design, and interactions to localize, retire, scale or optimize. Drive performance improvement management system as part of a marketing team at both Geo and Market levels.
- Utilize end-to-end marketing funnel and business contribution reporting, communicating results with the business and with Marketing disciplines in order to optimize the customer journey for the India business
- Work with Field Marketing and Sales to ensure marketing qualified lead to Sales-Qualified Lead to Win conversions, so that opportunities are converting into revenue for real business growth.

Required Technical and Professional Expertise
- Minimum of 10 years of marketing experience in IT business segment.
- Client-Centricity and Understanding the buyer.
- Ability to work in tight collaboration with marketing and sales teams.
- Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
- Understands Geo/Market strategies and localization requirements
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines.

Preferred Technical and Professional Expertise
- 7+ years of digital marketing skills.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

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