Web Analytics Strategist
6 months ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Web analytics strategist supporting IBM's foundational platform for web performance data, Google Analytics 360. Work with our technical team, business stakeholders, and vendors to assess web data standards and associated requirements.
Help with maintenance of the Google Analytics platform and shepherd IBM's web performance data by ensuring proper account configuration and troubleshooting issues with data collection.
Become a SME for IBM’s implementation of Google Analytics supporting multiple teams. Document user interface features and IBM's data within Google Analytics. Support educational efforts and answer user questions from our analytics community on leveraging Google Analytics data.
Required Technical and Professional Expertise
- High level of proficiency with Google Analytics.
- Expertise in providing comprehensive support to users of Google Analytics.
- Ability to answer business questions with empirical data.
- Strong analytical skills to interpret website data, metrics, and identify trends.
- Public speaking, presentation and meeting facilitation.
- Excellent verbal and written communication with attention to detail.
- Proactive in learning new skills and driving self growth.
Preferred Technical and Professional Expertise
- Mastery of Google Analytics.
- Experience with creating educational or technical documentation.
- Experience with agile project management practices.
- Familiarity with SQL.
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
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