Conversion Api Strategist

5 months ago

Bengaluru Karnataka, India MarketStar Full time

Careers_
- site to apply._

Role - Conversion API Strategist.

Experience
- 3+ Years.

Location
- Bangalore.

About MarketStar

In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

Role Overview:
As a Conversion API Strategist (MAP), you will play a pivotal role in influencing the sales process, guiding customers to choose our Conversions API as their solution for enhanced data collection and measurement. You will leverage your expertise in digital marketing and analytics to demonstrate the value and advantages of our Conversions API, ensuring it aligns with the customers' marketing objectives and data strategies. Your role involves collaborating closely with the sales team to drive the adoption of our Conversions API, providing strategic insights, and ensuring a seamless integration for the customers.

**Responsibilities**:

- Partner with the sales team to understand customer needs and present the Conversions API as the optimal solution.
- Influence the sales process by demonstrating the benefits and technical advantages of our Conversions API over other market solutions.
- Conduct detailed analysis of customers' existing data collection and measurement practices to identify improvement areas.
- Provide strategic recommendations to customers on integrating and optimizing the Conversions API to meet their marketing objectives.
- Collaborate with internal teams to develop compelling sales pitches and materials that highlight the strengths of the Conversions API.
- Assist customers with the technical setup and configuration of the Conversions API, ensuring smooth implementation.
- Monitor and troubleshoot any issues during the integration process, ensuring high-quality data collection and performance.
- Maintain up-to-date knowledge of industry trends and competitor solutions to effectively position our Conversions API in the market.
- Provide ongoing support and training to customers, ensuring they maximize the benefits of the Conversions API.
- Track and report on the progress of sales engagements and customer adoption of the Conversions API.

Basic Qualifications
- At least 3 years of experience in digital marketing, web analytics, or a related field.
- Proven track record of influencing sales processes and driving the adoption of technical solutions.
- Strong knowledge of Marketing Technologies and first-party data collection.
- Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
- Familiarity with web and API development (Javascript, JSON).
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively with sales and internal teams.

Preferred Qualifications
- Familiarity with event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
- Experience with other Conversions API products (e.g., Meta, Snap, Pinterest).
- Knowledge of best practices for event tracking and measurement across various industries.

Key Skills & Competencies:
Sales Influence: Ability to persuasively demonstrate the value of the Conversions API to customers and influence their decision-making process.

Technical Proficiency: Strong understanding of web analytics, digital marketing technologies, and first-party data collection methods.

Tag Management Expertise: Experience with platforms like Google Tag Manager, Tealium, and Adobe for website data collection and management.

API Development and Troubleshooting: Knowledge of web and API development (Javascript, JSON) and the ability to troubleshoot technical issues.

Analytical Skills: Ability to analyze customers' data collection practices and provide strategic recommendations for improvement.

Communication Skills: Excellent interpersonal and communication skills, both written and verbal, for effective customer interaction and collaboration with sales teams.

Customer-Centric Approach: Understand and address customer needs and expectations, providing tailored solutions and support.

Problem-Solving: Strong problem-solving skills to assist customers

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