Conversion API Strategist
2 weeks ago
About MarketStar
We are a people-first organization that empowers employees to bring their best selves to work. Our employee-centric benefits plan includes comprehensive health insurance, generous leave policies, and opportunities for growth and development. At MarketStar, we believe in creating a culture that values diversity, equity, and inclusion, and we are committed to being an equal opportunities employer.
Job Description
Role Overview
As a Conversion API Strategist, you will play a key role in influencing the sales process by guiding customers to choose our Conversions API as their solution for enhanced data collection and measurement. You will leverage your expertise in digital marketing and analytics to demonstrate the value and advantages of our Conversions API, ensuring it aligns with the customers' marketing objectives and data strategies.
Responsibilities
• Partner with the sales team to understand customer needs and present the Conversions API as the optimal solution.
• Influence the sales process by demonstrating the benefits and technical advantages of our Conversions API over other market solutions.
• Conduct detailed analysis of customers' existing data collection and measurement practices to identify improvement areas.
• Provide strategic recommendations to customers on integrating and optimizing the Conversions API to meet their marketing objectives.
• Collaborate with internal teams to develop compelling sales pitches and materials that highlight the strengths of the Conversions API.
Requirements
• At least 3 years of experience in digital marketing, web analytics, or a related field.
• Proven track record of influencing sales processes and driving the adoption of technical solutions.
• Strong knowledge of marketing technologies and first-party data collection.
• Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
• Familiarity with web and API development (JavaScript, JSON).
What We Offer
At MarketStar, we offer a dynamic and supportive work environment that fosters growth and development. We are committed to being an equal opportunities employer and believe in creating a culture that values diversity, equity, and inclusion.
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