Digital Marketing Strategist

5 days ago


Bengaluru, Karnataka, India MarketStar Full time
About the Role:

MarketStar is seeking a skilled Conversion API Strategist to join our team. As a key member of our organization, you will play a pivotal role in driving the sales process and guiding customers to choose our Conversions API as their solution for enhanced data collection and measurement. Your expertise in digital marketing and analytics will be crucial in demonstrating the value and advantages of our Conversions API, ensuring it aligns with the customers' marketing objectives and data strategies. Your Key Responsibilities:
  • Partner with the sales team to understand customer needs and present the Conversions API as the optimal solution.
  • Influence the sales process by demonstrating the benefits and technical advantages of our Conversions API over other market solutions.
  • Conduct detailed analysis of customers' existing data collection and measurement practices to identify improvement areas.
  • Provide strategic recommendations to customers on integrating and optimizing the Conversions API to meet their marketing objectives.
  • Collaborate with internal teams to develop compelling sales pitches and materials that highlight the strengths of the Conversions API.
  • Assist customers with the technical setup and configuration of the Conversions API, ensuring a smooth implementation.
  • Monitor and troubleshoot any issues during the integration process, ensuring high-quality data collection and performance.
  • Maintain up-to-date knowledge of industry trends and competitor solutions to effectively position our Conversions API in the market.
  • Provide ongoing support and training to customers, ensuring they maximize the benefits of the Conversions API.
  • Track and report on the progress of sales engagements and customer adoption of the Conversions API.
What You'll Need:

*At least 3 years of experience in digital marketing, web analytics, or a related field.
*Proven track record of influencing sales processes and driving the adoption of technical solutions.
*Strong knowledge of Marketing Technologies and first-party data collection.
*Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
*Familiarity with web and API development (JavaScript, JSON).
*Excellent communication and interpersonal skills.
*Ability to work independently and collaboratively with sales and internal teams.

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