Content Strategist
3 weeks ago
**Job Title:** Senior Content Strategist
At Blue Yonder, we're seeking a talented Senior Content Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing content strategies that drive demand generation and support marketing campaigns.
Key Responsibilities:
- Develop Content Strategies: Create compelling content that aligns with our overall marketing strategies, ensuring it resonates with our target audience and drives conversions.
- Write Persuasive Copy: Craft engaging headlines, body copy, and calls to action that capture the audience's attention and drive results.
- Collaborate with the Marketing Team: Work closely with our marketing team to develop and execute content strategies for demand generation and branding campaigns.
- Track and Analyze Performance: Monitor the performance of content and campaigns, using data-driven insights to optimize copy and improve conversion rates.
- Maintain High Standards: Ensure all content adheres to our brand guidelines and tone of voice, maintaining high standards of quality and consistency across all written materials.
Requirements:
- Bachelor's Degree: A bachelor's degree in Marketing, Communications, Journalism, English, or a related field is required.
- Experience: 6-10 years of experience in copywriting, content creation, or a similar role, with a focus on demand generation.
- Skills: Exceptional writing, editing, and proofreading skills, with a strong command of the English language.
- Portfolio: A professional portfolio demonstrating a proven ability to create persuasive and high-converting copy is mandatory.
- Analytical Skills: Strong analytical skills and a data-driven mindset are essential for success in this role.
At Blue Yonder, we're committed to fostering an inclusive environment where everyone can thrive. If you're passionate about creating compelling content and driving results, we encourage you to apply for this exciting opportunity.
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