Brand & Content Strategist

3 weeks ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

he Brand & Content Strategy team articulates the unique value that IBM brings to customers and applies deep knowledge of our target audiences to define and map the best ways to engage them—in the right place, at the right time, with value provided at every interaction. We inspire the most powerful, innovative and effective creative work that advances and supports our brand all the way through demand generation.
- Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
- Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, Ecosystem and Industry to design and execute content plans
- Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans. Work closely with internal and external agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM.

Required Technical and Professional Expertise
- Experience in a content role with progressive levels of seniority and responsibility.
- Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
- Knowledge of media planning, distribution, measurement, optimization and syndication.
- Strategic planning and presentation; excellent written and verbal communications. Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy"

Preferred Technical and Professional Expertise
- None

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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