Content/Social Media Strategist

3 weeks ago


Bengaluru, India Aptech Ltd Full time

Brief Job Description:

Design and implement content strategy for company website, social media and blogs. Manage and create organic, high quality content/campaign on various social media platforms, company website and blogs that is consistent with the company's brand image and addresses both business goals and consumer needs. Liaise with Marketing team to ensure the content is informative and appealing. Stay up to date with current technologies and social media trends. Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

Desired Candidate Profile:

Bachelor’s in mass media or relevant field with 2-5 years of industry experience. Proven work experience in Content/Social Media Strategist or similar role. Experience in creating and editing digital content for target audiences across all multimedia and social platforms. Knowledge of copy writing for website and creating roadmaps for blog. Understanding of the SEO best practices.

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